@incollection{,
	
					
					
					2B2BF3D387CC1C37C6954A44B029C988
				,
	author={{}},
	journal={{}},
	journal={{}},
	address={Cambridge, United States},
	publisher={Great Britain Journals Press Organisation}
}

@incollection{b0,
	
	
		,
	title={{The world's most valuable resource is no longer oil, but Data. The Economist}}
		
	
	
		,
	journal={{The Economist Newspaper}}
		
			,
	year={March 29, 2023}
		
	

}

@incollection{b1,
	
	
		,
	title={{The big reset: Data-driven marketing in the next normal}}
		,
	author={{
			CBibby
		} and {
			JGordon
		} and {
			GSchuler
		} and {
			EStein
		}}
		
		
		
		
	
	
		,
	journal={{McKinsey & Company}}
		
			,
	year={2021. March 25. March 30, 2023}
		
	

}

@book{b2,
	
	
		,
	author={{
			DChaffey
		} and {
			PSmith
		}}
		
		10.4324/9781315640341
		
		,
	title={{Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing}}
		
			,
	publisher={Routledge}
			,
	year={2017}
		
	
	,
	note={th ed.}

}

@book{b3,
	
	
		,
	author={{
			ACharlesworth
		}}
		,
	title={{Absolute essentials of digital marketing}}
		
			,
	publisher={Routledge}
			,
	year={2020}
		
	

}

@book{b4,
	
	
		,
	title={{Digital Marketing a practical approach}}
		,
	author={{
			ACharlesworth
		}}
		
			,
	year={2022}
		
	
	,
	note={th ed}

}

@book{b5,
	
	
		,
	author={{
			ARoutledge Chernev
		}}
		,
	title={{Strategic marketing management theory and practice}}
		
			,
	publisher={Cerebellum Press}
			,
	year={2019}
		
	

}

@book{b6,
	
	
		,
	author={{
			DEdelman
		} and {
			JHeller
		}}
		
		,
	title={{How digital marketing operations can transform business. Insights & Publications}}
		New York
		
			,
	publisher={MIT Press}
			,
	year={2015. 2015}
		
	
	,
	note={The internet of things}

}

@book{b7,
	
	
		,
	title={{Too big to ignore: the business case for big data}}
		,
	author={{
			PSimon
		}}
		
			,
	year={2015}
			,
	publisher={Wiley}
		
	

}

@book{b8,
	
	
		,
	author={{
			MSponder
		} and {
			GKhan
		}}
		
		,
	title={{Digital analytics for marketing}}
		,
	editor={
			RoutledgeTaylor
		 and 
			&Francis Waher
		 and 
			P
		}
		
		
		
			,
	publisher={Packt Publishing}
			,
	year={2018. 2015}
		
	
	,
	note={Learning the Internet of things}

}